Monday, November 28, 2011

RATINGS RAT RACE: Once Upon A Time, Allen Gregory Hit Series Lows, Hallmark Hall Of Fame Barely Registers On New Net

As Americans were wrapping up the four-day Thanksgiving weekend last night, some stayed away from their TVs, leading to depressed ratings for the broadcast networks. (We’ve yet to get numbers for The Walking Dead fall finale on AMC.) ABC may be having second thoughts about picking up the Hallmark Hall Of Fame original movie franchise after it was dropped by CBS at the end of last season. In the franchise’s first ABC outing, the telefilm Mitch Albom’s Have A Little Faith posted an underwhelming 1.1/2 in 18-49, down a whopping 48% from November Christmas, which aired on CBS on the same night last year. In 18-49, Have A Little Faith was by far the lowest-rated program of the night despite having the night’s highest-rated entertainment program as a lead-in: freshman drama Once Upon A Time, which slipped 11% from its last original two weeks ago to a series low but still robust 3.4/8. At 7 PM, America’s Funniest Home Videos (1.8/4) was up 6%. Following an NFL overrun, Fox’s The Cleveland Show (1.9/5) was up 6% from its 7:30 PM time slot premiere last Sunday. The Simpsons (2.6/6) was down a tenth, while rookie Allen Gregory (1.5/3) accelerated its ratings descent, down 15% to a new series low. How long before Fox swaps Allen Gregory and Cleveland? At 9 PM, Family Guy (2.8/6) was down 13%,and American Dad (2.2/5) was down 8%. NBC once again won the night with Sunday Night Football, but the sports franchise continued its downward ratings trend from the previous week. Last nights game, in which the Steelers defeated the Chiefs 13-9, posted a 12.5 overnight rating/19 share. That was down 11% from last week and down 4% from last years Week 12 game that featured the Colts hosting the Chargers. CBS’ lineup was once again pushed back by NFL overrun, which boosted 60 Minutes to a 3.6/8, up 24% from last week. The Amazing Race (2.4/5, down 14%) was followed by a Person Of Interest rerun.

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